Chamail SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 811
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SWOT Analysis of Chamail with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chamail

Parent Company

Chamail

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Contemporary fashion

STP

Segment

Stylish and trendy urban women

Target Group

Women from the urban upper middle class

Positioning

Young Contemporary fashion

SWOT Analysis

Strengths

1. An upcoming brand in the luxury industry
2. Target group increases since it addresses mid economy also
3. Good brand presence in local markets

4. Product quality and offerings are wide in range

Weaknesses

1.Does not have a global presence
2.Does not have a strong digital presence

3.Limited focus on advertising and branding

Opportunities

1.To enter into new product lines and expand its target market
2.To enter into emerging markets and expand the area of its operations
3.Leverage the digital media in order to expand its reach

Threats

1.Intense Competition
2.Easy substitution
3.Designs can be imitated

Competition

Competitors

1. Gucci

2. GAP

3. Prada



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