Fratelli Corneliani SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1292
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SWOT Analysis of Fratelli Corneliani with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fratelli Corneliani

Parent Company

Fratelli Corneliani

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Premium Designer Wear

STP

Segment

Premium apparel and clothing

Target Group

Urban men and women frm upper middle class

Positioning

Artisan quality of Italian-made goods

SWOT Analysis

Strengths

1. Established brand image in Europe
2. Trying to meet the requirements of the changing markets

3.Artisan Quality of Italian Made goods making them wanted once the products are used

4. Good product portfolio and unique designer clothes

Weaknesses

1.Cornelliani has not been able to establish their online retail well
2.They don’t have presence in a lot of countries hence reducing their target segment

Opportunities

1.Expansion into segments other than clothes like perfumes , watches etc.
2.Digital retail has gained a large amount of importance
3.Global expansion and acquisitions in non European countries

Threats

1.Competitors having a much more global presence
2.Economic downturn has an effect on their presence since theirs is a luxury product and dispensable income is a must
3.Price wars with other brands in similar segments

4. Ease of substitution

Competition

Competitors

1.Miu Miu

2.Maxmara

3.Camolgori


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