SWOT Analysis of Fratelli Corneliani with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Apparel and Accessories
Lifestyle and Retail
Premium Designer Wear
Premium apparel and clothing
Urban men and women frm upper middle class
Artisan quality of Italian-made goods
1. Established brand image in Europe 2. Trying to meet the requirements of the changing markets
3.Artisan Quality of Italian Made goods making them wanted once the products are used
4. Good product portfolio and unique designer clothes
1.Cornelliani has not been able to establish their online retail well 2.They don’t have presence in a lot of countries hence reducing their target segment
1.Expansion into segments other than clothes like perfumes , watches etc. 2.Digital retail has gained a large amount of importance 3.Global expansion and acquisitions in non European countries
1.Competitors having a much more global presence 2.Economic downturn has an effect on their presence since theirs is a luxury product and dispensable income is a must 3.Price wars with other brands in similar segments
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