Kelly Sparks SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 766
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SWOT Analysis of Kelly Sparks with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kelly Sparks

Parent Company

Kelly Sparks

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Fashion apparel

STP

Segment

Premium stylish apparel and clothing for women

Target Group

Upper and upper middle class urban women

Positioning

High fashion clothing

SWOT Analysis

Strengths

1. Unique designs and good product portfolio
2. Upcoming brand name and having a loyalist following
3.Dedicated Department for looking for changing consumer tastes

4. Good brand presence and visibility

Weaknesses

1.Needs a lot of financing to build it as a global brand
2.Has a limited presence in terms of extensive marketing and reach

Opportunities

1.To carve a niche for itself

2. Become more active in the digital segment

3. Take advantage of growing opportunities to enter the emerging markets

Threats

1.There is intense competition in this field.
2.Fast change in styles due to intense R&D

Competition

Competitors

1. Gucci

2. Hug Boss

3. Marks and Spencer



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