Steven Alan SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 920
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SWOT Analysis of Steven Alan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Steven Alan

Parent Company

Steven alan

Category

Apparel and Accessories

Sector

Lifestyle and retail

Tagline/ Slogan

-

USP

Classic American Fashion with a twist

STP

Segment

Fashionable and trendy clothing line

Target Group

Men and women from the upper middle urban class

Positioning

Classic American Fashion

SWOT Analysis

Strengths

1. Has a presence in more than 300 stores worldwide
2. Known as a fashion pioneer
3. Continuously on a lookout for fresh young designers and hence adding more designs to its portfolio
4. Has its focus on research and development

5. Multi brand so hosts a variety of items

Weaknesses

1. A known brand and hence has to spend in money to maintain its brand name
2. Maintaining consistency of brands across stores becomes very difficult because of its large repertoire of designers

Opportunities

1. Making its digital platform strong
2. Scouting for more designers who will make Steven Alan a signature store brand
3.Tying up with designers for exclusive rights of designs and clothes

Threats

1.Intense competition
2.Ease of substitution of its offerings

Competition

Competitors

1. Gucci

2. D&G



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