SWOT Analysis of Steven Alan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Apparel and Accessories
Lifestyle and retail
Classic American Fashion with a twist
Fashionable and trendy clothing line
Men and women from the upper middle urban class
Classic American Fashion
1. Has a presence in more than 300 stores worldwide 2. Known as a fashion pioneer 3. Continuously on a lookout for fresh young designers and hence adding more designs to its portfolio 4. Has its focus on research and development
5. Multi brand so hosts a variety of items
1. A known brand and hence has to spend in money to maintain its brand name 2. Maintaining consistency of brands across stores becomes very difficult because of its large repertoire of designers
1. Making its digital platform strong 2. Scouting for more designers who will make Steven Alan a signature store brand 3.Tying up with designers for exclusive rights of designs and clothes
1.Intense competition 2.Ease of substitution of its offerings
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