Roberto Angelico SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 684
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SWOT Analysis of Roberto Angelico with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Roberto Angelico

Parent Company

Roberto Angelico

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Premium accessories

STP

Segment

Premium high quality apparell

Target Group

Urban upper middle class men and women

Positioning

Premium accessories

SWOT Analysis

Strengths

1. Premium clothing and accessories German Brand
2. Well known brand for its Accessories in Europe
3.Has carved a nice in a segment people consider as secondary
4. Good brand and strong presence

Weaknesses

1. Maintaining a brand name and claiming market share is costly
2.Does not have a global presence extensively

Opportunities

1.Expansion into segments other than accessories
2.Digital retail has gained a large amount of importance
3.Global expansion and acquisitions in non European countries

Threats

1.Competitors having a much more global presence
2.Economic downturn has an effect on their presence since theirs is a luxury product and dispensable income is a must
3.Price wars with other brands in similar segments

4. Ease of substitution

Competition

Competitors

1.Sean John

2.Sinequanone

3. Speedo



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