Michael Robinson SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 851
Advertisements

SWOT Analysis of Michael Robinson with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Michael Robinson

Parent Company

Michael Robinson

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

High quality Fashion Apparel

STP

Segment

People looking to wear premium urban wear

Target Group

Urban upper middle class

Positioning

Elite and exclusive clothing line

SWOT Analysis

Strengths

1. Upcoming Brand with different designs
2.Research and Development department to continuously innovate and combat the changing consumer tastes

3. Good clothing portfolio and wide range

4. Strong presence in local markets

Weaknesses

1. Building up a brand name is costly
2.Not available or even known globally

Opportunities

1.Expansion into segments other than clothes
2.Digital retail has gained a large amount of importance and hence leverage this medium

3. Tie-ups with fashion houses for increasing visibility

Threats

1.Competitors having a much more global presence
2.Price wars with other brands in similar segments

3. Ease of substitution

Competition

Competitors

1. Nike

2. GAP



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: