SWOT Analysis of Maria Grachvogel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Apparel and accessories
Lifestyle and Retail
Maria Grachvogel designs and quality
Premium lifestyle clothing and apparel
Urban upper middle class
Excellent contemporary high quality clothing
1. A well known brand endorsed by international celebrities 2. Premium Fits and Designs 3. Famous for its unique style of digital printing called “Artwork Print” 4. Each design is hand painted by Maria to work in harmony with the garment and the silhouette it creates on the body
5. Good product portfolio and wide range
1.Premium audience and hence the target audience is limited 2.Limited global presence
3.Has to maintain its strong brand image and hence has to spend a considerable amount of finances supporting the activities
1. Increase the amount of digital presence to increase visibility in 2.Increase its presence in emerging countries since the amount of disposable income and fashion consciousness in increasing with a considerable speed here
1. Intense competition 2.Fast changing consumer behavior and fashion industry 3.Ease of substitution
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