Maria Grachvogel SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 804
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SWOT Analysis of Maria Grachvogel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maria Grachvogel

Parent Company

Maria Grachvogel

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Maria Grachvogel designs and quality

STP

Segment

Premium lifestyle clothing and apparel

Target Group

Urban upper middle class

Positioning

Excellent contemporary high quality clothing

SWOT Analysis

Strengths

1. A well known brand endorsed by international celebrities
2. Premium Fits and Designs
3. Famous for its unique style of digital printing called “Artwork Print”
4. Each design is hand painted by Maria to work in harmony with the garment and the silhouette it creates on the body

5. Good product portfolio and wide range

Weaknesses

1.Premium audience and hence the target audience is limited
2.Limited global presence

3.Has to maintain its strong brand image and hence has to spend a considerable amount of finances supporting the activities

Opportunities

1. Increase the amount of digital presence to increase visibility in 
2.Increase its presence in emerging countries since the amount of disposable income and fashion consciousness in increasing with a considerable speed here

Threats

1. Intense competition
2.Fast changing consumer behavior and fashion industry
3.Ease of substitution

Competition

Competitors

1. Gucci

2. Hugo Boss

3. Marks and Spencer


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