Enamor SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1804
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SWOT Analysis of Enamor with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Enamor

Parent Company

Gokaldas Intimate wear

Category

Apparel Innerwear

Sector

Lifestyle and retail

Tagline/ Slogan

Transform yourself

USP

Right size and Fitting

STP

Segment

Quality conscious women lingerie

Target Group

Urban women from the upper middle class

Positioning

Stylish, well fitted, top-end brand

SWOT Analysis

Strengths

1. Good quality with perfect fitting

2. International brand of lingerie

3. Constant improvement in terms of sizes and fitting at manufacturing sites

4. Available in more 30 different styles and 19 different sizes

5. Fabric which is used suites Indian skin hence complete care has been taken

Weaknesses

1. High brand switching as a lot of options available to customers

2. Limited global presence as compared to other brands

Opportunities

1. Product line expansion with more innovation

2. Opportunity to expand globally

3. Women’s wear is the most profitable segment in terms of investment

Threats

1. International brands who are trying to take the market share

2.Population growth, unstable demographics and the appearance of consumers with more disposable income is changing purchasing habits

3. New emerging brands uses new technology and innovation prevents the growth of the brand

Competition

Competitors

1.Lovable

2. Victoria's Secret

3. Chantelle

4. Simon Perle



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