Rupa Innerwear SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1791
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SWOT Analysis of Rupa Innerwear with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rupa Innerwear

Parent Company

Rupa& Co Ltd

Category

Apparel Innerwear

Sector

Lifestyle and retail

Tagline/ Slogan

Ye Aaram ka mamla hai

USP

Continuous innovation and quality

STP

Segment

Men innerwear

Target Group

Men and boys from the middle class

Positioning

Quality and durability

SWOT Analysis

Strengths

1. Leading hosiery brand in India with annual turnover increasing

2. Many brands like Macroman, Euro

3.Largest producer of knitted innerwear for the last Seven years and features in the ‘ Limca’ Book of World Records for the same period

4. Continuous innovation with investment in latest technology

5. Good brand awareness hence good brand visibility

Weaknesses

1. Cost is high to retain the brand name and market share

2.Continuous innovation is required to stay in competition hence cost increases

Opportunities

1. Opportunity to expand globally in countries like Bangladesh, Sri Lanka

2.Emerging markets are projected to have increasing sales in the lingerie sector

Threats

1. Cost of brand switching is low, hence with many brands available in market, consumer wants best quality at low price

2.Other established international brands

3.Fake imitations from emerging brands

Competition

Competitors

1.VIP
2.Amul Macho
3.Lux Cozi



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