Macroman SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1062
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SWOT Analysis of Macroman with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Macroman

Parent Company

Rupa & co

Category

Apparel Innerwear

Sector

Lifestyle and retail

Tagline/ Slogan

Excitingly Male/ Live like a Macroman

USP

Innovation and stylish design

STP

Segment

Men’s innerwear

Target Group

Urban young men and boys

Positioning

Sportiness, comfort, fitness

SWOT Analysis

Strengths

1. Bollywood actors are the brand ambassadors promoting the brand

2. Quality products with newer and better designs all the time

3. Use of modern technology while designing a product

4. Good availability through multi-brand retails

Weaknesses

1. Less promotional activities hence less awareness compared to global brands

2. Stiff competition means limited market share growth

Opportunities

1. Good potential in terms of innovation and promotion as brand need to create more hype

2. Opportunity to create awareness through departmental stores which will increase their return on investment and also market share

3. Opportunity in expansion of products globally

Threats

1. Major threat from the leading readymade brands who have strong presence in the market

2.Economic fluctuations affects the growth

3. Changing consumer perception as cost of brand switching is low

Competition

Competitors

1. Frontline
2. Euro
3.Rupa

4.VIP



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