Euro Fashion Inners SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1145
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SWOT Analysis of Euro Fashion Inners with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Euro Fashion Inners

Parent Company

Rupa and Co ltd

Category

Apparel Innerwear

Sector

Lifestyle and retail

Tagline/ Slogan

Prepare to get assaulted

USP

Cutting-edge design, innovative fabrics, and exceptional fit and quality

STP

Segment

Upper class Men

Target Group

Youth adults who are fashionable

Positioning

Luxury, fashionable and comfortable underwear

SWOT Analysis

Strengths

1. Leading brands of men innerwear with international style

2. Products are designed on imported machinery which gives best fit

3. Strong team of staff which gives better products and services to the customers

4. Online presence on Facebook, Justdial which makes easy availability to customers

5. The brand  continues to evolve its reputation as the brand of choice for consumers who want sexy, fashionable, and comfortable underwear

6. Less presence in departmental stores

Weaknesses

1. The parent brand Rupa is very established brand which takes the credit of Euro

2. Dependent on the Indian market and doesn’t have much international penetration

Opportunities

1. Indian innerwear market expected to grow yearly hence big opportunity to expand with innovation

2. Global expansion for the brand

Threats

1. Leading established brands

2. Fake imitations from emerging new coming brands

3. Changing consumer perception with economic fluctuations

Competition

Competitors

1.VIP
2.Amul macho
3.Rupa

4. Jockey



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