Lux Cozi Innerwear SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2375
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SWOT Analysis of Lux Cozi Innerwear with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lux Cozi Innerwear

Parent Company

Lux Hosiery group

Category

Innerwear and Undergarments

Sector

Lifestyle and retail

Tagline/ Slogan

Apna luck pehen ke chalo

USP

Uncompromising quality and comfort

STP

Segment

Men looking for exemplary styles and comfort in innerwear

Target Group

Urban boys and men from the middle class

Positioning

Brand for all

SWOT Analysis

Strengths

1. Strong and well-established management working as per the needs of the society and promoters have over 25 years experience in the existing line of business.

2. Popular Bollywood actors endorse the brand

3. Old trusted brand in the undergarments and winter-wear clothing.

4. Ad campaigns designed in such a way to make emotional connect with people.

5. A strong nationwide network of more than 600 distributors, 10,000 Wholesalers and more than 3 lakhs of retailers

Weaknesses

1. Informal kind of organization, which sometimes create difficulties in information flow

2. Professionalism is in developing stage breaking growth rate

Opportunities

1. Potential of providing various products across the country using their strong distributional channel

2. Immense opportunities in the Global Markets

Threats

1. Fluctuation in the yarn rate

2. Increasing man-power cost to match international standards

3. Fierce competition from multi-nationals operating in India

Competition

Competitors

1. VIP

2. Jockey

3. Calvin Klein

4. Rupa



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