Amul Macho SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3146

SWOT Analysis of Amul Macho with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Amul Macho

Parent Company

J.G Hosiery Pvt Ltd


Innerwear and Undergarments


Lifestyle and retail

Tagline/ Slogan

Bade Aaram se


Wearing Amul Macho is a real man sign



Men innerwear and winter wear

Target Group

Lower middle class men of age 16 and above.


Bade Aaram se – Comfort as a preference.

SWOT Analysis


1. One of the top 3 largest innerwear brand in India and enjoys number one position in several states.

2. Fastest growing innerwear brand in India with turnover of over 350 crores

3. Oldest player in organized innerwear market

4. Provides good quality products and best service

5. Popular advertizing campaigns; brand endorsed by Bollywood Film actors


1. High brand switching since lots of options available to customers

2. Competition from other popular brands means limited market share growth


1. Potential of providing various products across the country using their strong distributional channel

2. Immense opportunities in the Global Markets


1. Fierce competition from multi-nationals operating in India and also local players

2. Limited designs and options



1. VIP

2. Jockey

3. Calvin Klein


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