VIP Innerwear SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1949
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SWOT Analysis of VIP Innerwear with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

VIP Innerwear

Parent Company

Maxwell Industries

Category

Innerwear and Undergarments

Sector

Lifestyle and retail

Tagline/ Slogan

Ye ander ki baat hai

USP

Contemporary feel and wide range

STP

Segment

Men innerwear

Target Group

Boys and men from the urban middle class

Positioning

Value for money premium quality having aspiration value

SWOT Analysis

Strengths

1. Very high growth rate across India

2. Product has un-substitutable demand

3. Brand well known globally as well as locally

4. Diversified set of products

Weaknesses

1. Large segment of market in the unorganized sector

2. High – degree of price sensitiveness

Opportunities

1.  Potential to grow in the organized sector market

2. Better advertisements shall create more brand awareness about quality, comfort, brand name and price

Threats

1. Fierce competition from multi-nationals operating in India and also local players

2. Changing consumer buying behavior with inflation

Competition

Competitors

1. Jockey

2. Calvin Klein



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