Charriol SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1297
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SWOT Analysis of Charriol with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Charriol

Parent Company

Charriol

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

L'art de vivre la différence - The art of living the difference

USP

Watches with a distinct cable design inspired form the Celtic culture

STP

Segment

Luxury watches segment

Target Group

High Income Men and Women, predominantly women

Positioning

Watches that make you stand out and live life differently

SWOT Analysis

Strengths

1. Classic simple designs that can be worn all day

2. The Signature cable material of the brand is its DNA,  and the brand has been successful in creating a product differentiation as well as a brand identity from thisdesign inspiration

3. The brand has a wide a global network of 3,000 retailers, 485 Corners, and 99 Boutiques across the world

4. Also known as a jewellery, perfume brand

Weaknesses

1. Limited global brand awareness

2. Intense competition means lesser scope for rapid expansion

Opportunities

1. Developing economies like India and China have shown high growth in the luxury segment. The brand can expand ints international presence in such economies

2. Sponsorships, promotions and marketing campaigns for the brand have been predominantly targeted towards women. The communications and marketing campaigns as well as the product range can be extended to men to increase the market base

Threats

1.Brands that have high presence and recall in the international marketare a threat to the brand

2. Fake replicas and duplicate watches

3. Fluctuating market scenarios can affect sales

Competition

Competitors

1. Chopard

2. Cartier



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