Christian Bernard SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1482
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SWOT Analysis of Christian Bernard with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Christian Bernard

Parent Company

Christian Bernard group

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Artistic watches that are not just watches, but jewellery

STP

Segment

Mid to premium watches

Target Group

Middle Income men and women

Positioning

Brand with a mix of traditional heritage and advanced technology

SWOT Analysis

Strengths

1. The group is very well established in the field of watches and jewellery

2. The brand has 3300 employees across the world for its watches and jewellery

3. There are more than 200 stores of the brand internationally

4. There are very few brands in the sector of watchmaking and jewellery that have as strong presence as Christian Bernard

5. Popular name and good presence

Weaknesses

1. Low brand visibility and Low brand awareness as a watch brand as the same has not been communicated in the marketing and promotions of the watch as a brand

2. Known predominantly as a jewellery brand, the brand is not sought after by watch collecors

Opportunities

1. Developing markets like India are a great opportunity not only is the luxury segment growing, but also the jewellery segment as well

2. The brand can have exclusive an limited edition watches in line with its positioning for better brand image and visibilty

Threats

1. High recall brands can threaten the visibility of the brand

2. Brands that are predominantly watch brands can also pose a threat

Competition

Competitors

1. Ebel

2. Michelle



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