Croton Watches SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 782
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SWOT Analysis of Croton Watches with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Croton Watches

Parent Company

Croton watch company

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

The benchmark of quality, precision, style and value

USP

High-End fashion watches at good value

STP

Segment

Mid-Rangewatchessegment

Target Group

Upper Middle income men and women

Positioning

Fashion watches worn by celebrities

SWOT Analysis

Strengths

1. The brand has been associated with celebrities and has been positioned as a watch that many celebrities are seen wearing.

2. In line with its positioning and image, the brand is promoted at various celebrity award functions and events as a promotional strategy

3. The life time warranty provided by the brand instils a trust in the minds of the consumer

4. Strong brand image and financial stability

Weaknesses

1. Known to be a ‘value’ watch, It will be difficult for the brand to expand horizontally to the luxury segment of watches

2. Limited global penetration as compared to a few other watch brands

Opportunities

1. Increase in promotions and aggressive marketing strategies can help the brand achieve higher brand recall among its consumers

2. Developing countries can be a good market for the brand to extend its presence internationally

3. Global tie-ups as sponsors

Threats

1. The mid segment in watches is particularly crowded by various companies and established players that can pose as a threat to the brand recall and awareness

2. The brand is sold extensively online than store and hence there is a threat of there being counterfeit products in the market

Competition

Competitors

1. Timex

2. Bulova



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