Girard Perregaux SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1070

SWOT Analysis of Girard Perregaux with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Girard Perregaux

Parent Company

Sowind group


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Mechanics of time since 1791


Watches that combine rich heritage and modern technology



High-end luxury watches segment

Target Group

High income men and women


Exclusive watches

SWOT Analysis


1. The company has more than 80 patents filed in watchmaking

2. It is known as one of the first wrist watch makers in the world

3. The brand has been associatedwith Ferrari and also with BMW

4. The brand has been associated with World oceans day celebrations further enhancing the brand visibility

5. ‘Making of young watchmakers – New faces of traditions’ has been a new campaign by the brand that has been popular and has enhanced brand awareness

6. The brand has presence in more than 85 countries, out of which 34 in Europe


1. As compared to its competitors, the brand has low top-of the mind recall

2. Lesser global penetration is also a drawback especially in emerging economies


1. Growing markets in developing economies in the luxury segment can provide a great opportunity for the brand

2. Women’s collection by the brand can help the brand with its women target group


1. Counterfeit products pose a threat to the reputation of the luxury brand.

2. The brand has competition from high recall competitors



1. Rolex

2. Patekphillipe


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