Girard Perregaux SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1102
Advertisements

SWOT Analysis of Girard Perregaux with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Girard Perregaux

Parent Company

Sowind group

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Mechanics of time since 1791

USP

Watches that combine rich heritage and modern technology

STP

Segment

High-end luxury watches segment

Target Group

High income men and women

Positioning

Exclusive watches

SWOT Analysis

Strengths

1. The company has more than 80 patents filed in watchmaking

2. It is known as one of the first wrist watch makers in the world

3. The brand has been associatedwith Ferrari and also with BMW

4. The brand has been associated with World oceans day celebrations further enhancing the brand visibility

5. ‘Making of young watchmakers – New faces of traditions’ has been a new campaign by the brand that has been popular and has enhanced brand awareness

6. The brand has presence in more than 85 countries, out of which 34 in Europe

Weaknesses

1. As compared to its competitors, the brand has low top-of the mind recall

2. Lesser global penetration is also a drawback especially in emerging economies

Opportunities

1. Growing markets in developing economies in the luxury segment can provide a great opportunity for the brand

2. Women’s collection by the brand can help the brand with its women target group

Threats

1. Counterfeit products pose a threat to the reputation of the luxury brand.

2. The brand has competition from high recall competitors

Competition

Competitors

1. Rolex

2. Patekphillipe



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: