Jacques Lemans SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1021
Advertisements

SWOT Analysis of Jacques Lemans with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jacques Lemans

Parent Company

Jacques Lemans watch company

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

The harmony of time

USP

Affordable, quality and stylish watches

STP

Segment

Mid segment watches

Target Group

Upper Mid income Men and women

Positioning

Watches with high quality and style

SWOT Analysis

Strengths

1. The brand has presence in more that 120 countries

2. It has followed a unique marketing strategy of advertising in over 72 Airlines and airshops that give the brand a good international presence

3. UEFA Champions League collection has been sponsored by the brand and has added to the brand awareness of the brand

4. The brand in its F1 collection have associated with the popular F1 racing events adding to its brand presence

5. The brand has over 300dedicated employees worldwide

Weaknesses

1. Despite a strong brand has limited presence globally

2. Strong competition means ability to grow is slow

Opportunities

1. The brand can expand its exclusive dealer network to high growth developing  countries like India and China

2. The brand can expand its product range to other categories in watches

3. Association with celebrities and fashion events

Threats

1. There is high advertising and promotional cost involved in improving the brand recall of the brand in the mid cost segment. The competitors of the brand have been successful in doing the same

2. Competition from international as well as domestic brands

3. Fluctuating currencies affects sales

Competition

Competitors

1. Seiko

2. Timex



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: