Louis Erard SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 771

SWOT Analysis of Louis Erard with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Louis Erard

Parent Company

Louis Erard


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Horloger-Créateur de Montres Mécaniques depuis

Watchmaker-Creator of Mechanical Watches since 1931


Classic, elegant timepieces



Mid to Luxury watches segment

Target Group

High income men and women


Heritage watchmakers that combine contemporary with classic

SWOT Analysis


1. The brand is known for exclusive high quality mechanical watches

2. Sponsorship with sports likeTennis, golf and fim festivals have been the brands marketing strategy which has given the brand a good ROI on marketing spends

3. The brand has presence in 40 countries with around 650 official agents  in key markets of Switzerland, Italy, Russia and Belgium

4. The brand is known for great quality and a good value for the quality that is offered

5. The brand has a very good presence in Switzerland with 100 points of sale, Italy with 200 points of sale, Russia with 40 Points of sale


1. The sponsorships eventsfor marketing of the brand have been only in Europe, global presence of the brand  not strong

2. The brand is difficult to reach out to for watch collectors outside its target markets


1.Though the brand has international presence, can be aggressively expanded in high growth developing economies

2. Only 20% of the sales of the brand are from ladies watches, expanding the collection and promoting the brand can include women consumers


1. Competitor brands have more presence in the market and have high recall

2. The brand has a threat of counterfeit products tarnishing its image



1. Brequet

2. Breitling


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