Harry Winston - Opus Watches SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 954
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SWOT Analysis of Harry Winston - Opus Watches with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Harry Winston - Opus Watches

Parent Company

Harry Winston

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Highly complicated artistic mechanical watches

STP

Segment

Very high end luxury watches segment

Target Group

Luxury Watch connoisseurs

Positioning

High-end exclusive mechanical watches

SWOT Analysis

Strengths

1. The Harry Winston Opus watches are watches that have a special mechanism and artistry in every model that is designed specially by a famous watchmaker per model

2. The watches are limited edition exclusive watches and are sought after by watch collectors

3.In Basel fairs around the world, the Opus collection of Harry Winston watches for the year is one of the most anticipated, most observed, most analysed watches in Basel fairs

4. Despite being a jewellery bas carved itself a distinct differentiation and brand image in the watch segment

5. Strong brand presence

Weaknesses

1. The watches are very niche that have found a following only with watch collectors who like complicated watch designs

2. Global penetration is limited as compared to a few other international luxury brands

Opportunities

1. Developing economies have high growing luxury segment

2. Special limited editions that can improve the visibility and create a buzz for this brand which produces one new model per year

3. Global tie-ups for better distribution

Threats

1. Threat of high recall competitors that are aggressive marketers

2. Fake replicas affecting sales

3. Fluctuating global market scenarios

Competition

Competitors

1. Greubel Forsey

2. Cartier



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