Harry Winston - Opus Watches SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 934

SWOT Analysis of Harry Winston - Opus Watches with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Harry Winston - Opus Watches

Parent Company

Harry Winston


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan



Highly complicated artistic mechanical watches



Very high end luxury watches segment

Target Group

Luxury Watch connoisseurs


High-end exclusive mechanical watches

SWOT Analysis


1. The Harry Winston Opus watches are watches that have a special mechanism and artistry in every model that is designed specially by a famous watchmaker per model

2. The watches are limited edition exclusive watches and are sought after by watch collectors

3.In Basel fairs around the world, the Opus collection of Harry Winston watches for the year is one of the most anticipated, most observed, most analysed watches in Basel fairs

4. Despite being a jewellery bas carved itself a distinct differentiation and brand image in the watch segment

5. Strong brand presence


1. The watches are very niche that have found a following only with watch collectors who like complicated watch designs

2. Global penetration is limited as compared to a few other international luxury brands


1. Developing economies have high growing luxury segment

2. Special limited editions that can improve the visibility and create a buzz for this brand which produces one new model per year

3. Global tie-ups for better distribution


1. Threat of high recall competitors that are aggressive marketers

2. Fake replicas affecting sales

3. Fluctuating global market scenarios



1. Greubel Forsey

2. Cartier


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