Philip Stein SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 946
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SWOT Analysis of Philip Stein with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Philip Stein

Parent Company

Philip Stein Company

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Natural frequencies inside

USP

Only watch company to have the natural frequency technology in them

STP

Segment

Luxury watches segment

Target Group

High income men and women

Positioning

Distinct watches that contribute to the overall well-being of an individual

SWOT Analysis

Strengths

1.The watch is known for its Natural frequency technology that helps the user with better sleep, lower stress and improved concentration. This positioning of the brand is unique in its class

2. The watch has been featured in ‘Oprah favourite things’ show that has given immense publicity to the brand in-line with its brand image

3. The watch has a presence in over 25 countries

4. Strong customer experiences and publicity received by the brand  in the form of testimonials has worked very well for the brand and has further enhanced its brand image

Weaknesses

1. Depite being a popular brand, hasn't been able to penetrate emerging markets

2. Replicas and fake imitations easily carried out affecting sales and brand

Opportunities

1. High growth developing economies have seen tremendous growth in luxury segment

2. People accepting fashionable luxury accessories more

3. Global tie-ups and better distribution

Threats

1. There are counterfeit products in the market of the brand that have tarnished the image of the brand

2. Competition in the segment is fierce and other brands have a higher top-of-the-mind recall

Competition

Competitors

1. Omega

2. Breitling

3. Tag Heuer

4. Rolex



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