Revue Thommen SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 857
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SWOT Analysis of Revue Thommen with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Revue Thommen

Parent Company

Grovana Watch Co. Ltd

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Swiss watches since 1853; Time pieces of tradition and technology

USP

Traditional watches also suited for aviation industry

STP

Segment

Mid to luxury watches segment

Target Group

High income men and womenfrom the urban areas

Positioning

The pilots watch

SWOT Analysis

Strengths

1. Over 50 stores in Switzerland and presence in over 52 countries across the world

2. Known among the watch collectors as a respectable brand

3. Also known as a producer of watch movements and equipment for the aviation industry

4. Has benefitted from the distribution network of Grovanna watch company

5. Good brand and unique exquisite designs

Weaknesses

1. The brand has low brand recall as compared to its competitiors

2. Very few marketing campaigns, sponsorships or promotions by the brandcompared to global leaders

Opportunities

1. Aggressive marketing and promotional strategies can give the brand stronger awareness and visibility internationally

2. Developing markets as well as online markets are excellent opportunities to expand

Threats

1. Competitive brands with higher recall and stronger positioning

2. Fake imitations and replicas

3. Fluctuating economic scenarios

Competition

Competitors

1. Jacques Lemans

2. Oris



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