Romain Jerome SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1078
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SWOT Analysis of Romain Jerome with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Romain Jerome

Parent Company

Romain Jerome

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

DNA of famous legends

USP

Watches with distinct designs and elements of history of mankind

STP

Segment

Luxury watches segment

Target Group

High Income Men

Positioning

Brand with elements of the historic events of mankind

SWOT Analysis

Strengths

1. Brand presence in around 50 countries

2. Titanic collection in line with the brand positioning ha

3. Moon dust collection has moon dusted melted into the the dial metal

4. Established in 2004, the brand with its unique positioning and brand image has been very successful in a very short time

5. Good brand presence and availability

Weaknesses

1. Most pieces are limited editions, hence very easily available in the market

2. The brand is still very niche in its positioning and imageand has lesser recall

Opportunities

1. Having more collections and special editions will help the brand to extend its product range, also in the women’s category

2. The brand has opportunity to expand its market in high growth developing economies

3. Global tie-ups to increase brand presence

Threats

1. High recall and high visibility competitors pose a threat to the brand

2. Replica and duplicate watches

3. Fluctuating prices affects exports

Competition

Competitors

1. Tag Heuer

2. Rolex



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