Clerc Watches SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1420
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SWOT Analysis of Clerc Watches with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Clerc Watches

Parent Company

Clerc watch company

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Heritage + Innovation

USP

Watches with classic designs with innovation in technology

STP

Segment

High –end luxury watches

Target Group

High income Men and women

Positioning

Timepieces that are inspired by heritage and innovation

SWOT Analysis

Strengths

1. The look of the watches is distinct and the watches have their own identity with respect to their design

2. The watches have few models in their product range but are well known among the brand loyalists. Their models have been constantly reworked and improved over time

3. The brand has been known to combine their classic watchmaking heritage with the modern materials and technology

4. The watches are known for their complicated designs which are popular among the consumers that have brand awareness of the brand

5. Strong financials of the company

Weaknesses

1. The brand has limited presence internationally and is present only on around 15 contries

2. The brand is very little known among the consumers due to its lack of promotional and marketing activities

Opportunities

1. The brand has plenty of opportunities in expanding its retail and distributor network internationally

2. The brand can expand its product models and range

3. The brand has not explored the opportunities in the developing markets which have a growing luxury segment

Threats

1. The brands little known presence and brand awareness threatened by well-known brands in the luxury segment

2. Fluctuating economies

3. Changing fashion trends

Competition

Competitors

1. Omega

2. Rolex



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