Rotary Watches SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1504
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SWOT Analysis of Rotary Watches with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rotary Watches

Parent Company

Rotary Watches Limited

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Simply exceptional

USP

Watches that are a fusion of the past and future

STP

Segment

Mid and Luxury watches segment

Target Group

Middle and High Income group men and women

Positioning

A watch brand with high quality watch making heritage

SWOT Analysis

Strengths

1. Rotary Watches have partnered with events from the prestigious 'Beaufort Polo Club' to the adventurous 'Clipper Round the World Yacht Race' giving them high visibility and brand association

2. The company offers lifetime warranty to its consumers thus adding to the trustworthiness of the brand

3. Named  as one of the most powerful brands in UK

4. The brand enjoys high recall and brand awareness in UK, its stronghold

5. The brand has a good Product development programmes with 30 new watch launches every year

6. ‘Dolphin standard for watches’ was introduced by Rotary that ensures that the consumers can swim and dive all day that has worked well with the consumers that feel confused with the complicated standards for water resistance

Weaknesses

1. The brand has low brand recall except for a few markets like UK which are their strong markets

2. The brand hasn't been able to penetrate extensively worldwide and has lesser brand recall as compared to industry leaders

Opportunities

1. The brand can expand its international retail network to include more companies

2. The brand with its positioning can introduce a luxury exclusive and special edition line of its watches considering the fast growing luxury markets in developing countries

Threats

1. Competitors with high international presence and brand recall is a threat for the brand

2. Duplicate or replicas of the watches

3. Economic instability means people will spend less

Competition

Competitors

1. Citizen

2. Timex

3. Tag Heur



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