Stuhrling SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 766

SWOT Analysis of Stuhrling with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Stuhrling Original


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Quality is never an accident; Respect for the art and tradition of the Swiss Watchmaking Legend


High quality watches



Mid and premium Segment watches

Target Group

Middle to High income Men and Women


High quality watches that are crafted to perfection

SWOT Analysis


1. The brand image is that of a trustworthy brand as it is known for its customer service and high quality

2. The brand has a significant presence internationally with over 100 distributors worldwide

3. Good product portfolio which has a wide range

4. Good brand presence

5. Unique and exquisite designs for the collection


1. The brand does not offer innovative designs and look similar to other  watch luxury brands

2. The brand has been low on its promotional activities, marketing campaigns and there is very little brand awareness about the brand

3. Limited global penetration of the company


1. Increasing promotional, marketing campaigns can increase the brand awareness of the brand leading to bigger sales

2. The brand with its sponsorship of different events can carve out its niche in the watch segment

3. Tap international markets


1. The brand awareness of the brand is poor and can prove to be a very big threat to its presence

2. The mid segment for watches is crowded with brands that rely on marketing and promotional activities. The brand has lagged behind in this area and the competitors can prove to be a threat in this regard



1. Citizen

2. Casio


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Similar Brands in the same Sector: