Babette Wasserman SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 980
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SWOT Analysis of Babette Wasserman with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Babette Wasserman

Parent Company

Babette Wasserman

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

London

USP

Exclusive accessories brand.

STP

Segment

Men ans women seeking designer accessories

Target Group

Urban men and women from the upper middle class

Positioning

Designer accessories with a difference

SWOT Analysis

Strengths

1. Babette Wasserman’s reputation as successful designer is the main strongpoint of the brand.
2. The brands exclusiveness in men’s accessories gives the brand a unique identity.
3. Many famous film personalities are clients of the brand
4. The brand has special offers like Living Social Deal for its e-store which are a highlight.

Weaknesses

1. The brand does not have its own retail outlets given that it is a luxury brand.
2. The brand has been a mainstay of Great Britain and has not moved out globally

Opportunities

1. The brand can start its own exclusive outlets by way of which it can control the entire distribution channel.
2. The brand can diversify into new product line in order to give a wider variety of products to choose from.
3. The brand can also tap new markets in Asia where there is a growing market of accessories.

Threats

1. The brand faces stiff competition from global fashion houses that too are foraying in the accessories segment.
2. The recent slowdown in the European markets could see the sales revenues getting affected.

Competition

Competitors

1. Links London
2. Astley Clarke



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