SWOT Analysis of Babette Wasserman with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Apparel and Accessories
Lifestyle and Retail
Exclusive accessories brand.
Men ans women seeking designer accessories
Urban men and women from the upper middle class
Designer accessories with a difference
1. Babette Wasserman’s reputation as successful designer is the main strongpoint of the brand. 2. The brands exclusiveness in men’s accessories gives the brand a unique identity. 3. Many famous film personalities are clients of the brand 4. The brand has special offers like Living Social Deal for its e-store which are a highlight.
1. The brand does not have its own retail outlets given that it is a luxury brand. 2. The brand has been a mainstay of Great Britain and has not moved out globally
1. The brand can start its own exclusive outlets by way of which it can control the entire distribution channel. 2. The brand can diversify into new product line in order to give a wider variety of products to choose from. 3. The brand can also tap new markets in Asia where there is a growing market of accessories.
1. The brand faces stiff competition from global fashion houses that too are foraying in the accessories segment. 2. The recent slowdown in the European markets could see the sales revenues getting affected.
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