Catwalk Shoes SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3553
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SWOT Analysis of Catwalk Shoes with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Catwalk Shoes

Parent Company

Catwalk Shoes Worldwide Pvt Ltd

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Premium footwear for women

STP

Segment

Women looking for wide range of designer footwear

Target Group

Urban upper middle class women

Positioning

India’s true international footwear brand

SWOT Analysis

Strengths

1.The brand has strong brand presence in the Indian markets as a premium women’s footwear brand for nearly two decades.
2. The brand has deep pockets of retailing with its over 100 standalone and shop-in-shop stores across Tier 1 and 2 cities over four zones in India.
3. The company comes out with various theme ad campaigns every year which is a specialty of the brand.
4. The brand has seen growth in its equity in the past few years which is a good sign seeing the current slowdown in the markets.

5.The brand undertakes a well-knit CSR program by working towards providing education to the underprivileged sections of the society as well as providing free medical care.

Weaknesses

1.The brand faces the risk of fragmented supply chain which is a continued risk in India.
2. The brand depends heavily depends on the Western region for its revenues

Opportunities

1. The brand can start its own online store which has select merchandise on sale.
2. The brand can also look at diversifying its product lines to extend its offering

Threats

1. With the opening of FDI in single-brand retail several global foreign players are foraying in this segment.
2. The government tax policies on all luxury goods add an extra element of worry.
3. The product differentiation in this segment is very less which is a threat to the brand.

Competition

Competitors

1. Metro
2. Crocks
3. Ecco



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