Jhanes Barnes SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 700
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SWOT Analysis of Jhanes Barnes with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jhanes Barnes

Parent Company

Jhanes Barnes

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Classic Designer work across categories.

STP

Segment

High quality lifestyle products for men

Target Group

Urban upper class men

Positioning

Men’s designer wear coupled with a lifestyle touch

SWOT Analysis

Strengths

1.Jhanes Barnes reputation as an acclaimed designer gives the brand a face and strong recognition.
2. The diversification of the brand across various categories like eyewear, eco-furniture and carpets has been a unique way of extending brand portfolio.
3. World famous personalities are patrons of the brand which gives the brand a strong appeal.
4. The design of the products which is coupled with math and science gives it different appeal.

5.The brand gets a significant amount of business from its online store.

Weaknesses

1. The brand has remained dormant when it comes to advertising as compared to its competitors.
2. The brand has not been able to establish a strong retail presence and is still operating out of MBO’s with retailers.
3. The brand has not been able to leverage on its popularity

Opportunities

1. The brand can start concept stores which hail the design thinking and the futuristic view of the brand.
2.The brand can start tapping overseas markets in order to gain wider acceptability.
3.The brand can develop a CSR program around its Eco-products to gain wider appeal.

Threats

1. The recent slowdown in the American markets can affect the revenues of the brand.
2. The brands foray into diverse lines increases the threat from a wide array of brands that are category-killers in those segments

Competition

Competitors

1. John Smedley
2. Van Huesen



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