John Smedley SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 988
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SWOT Analysis of John Smedley with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

John Smedley

Parent Company

John Smedley

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Made in England; Distinctly iconic British wear

USP

Luxury knitwear brand

STP

Segment

Luxury Apparel and accessories

Target Group

Urban upper middle and upper class men and women

Positioning

Product redefining craftsmanship

SWOT Analysis

Strengths

1. The brands legacy goes on for more than two centuries with its factory in Derbyshire.
2. The brand takes pride in its every garment as over 35 stitch operations are performed on them.
3.  The brand is known for using the best raw material like the Wool Growers of New-Zealand for its products.
4.  The brand takes special measures like exclusivity of its machines so that no one can imitate its products.

5. The brand has an exclusive online store where it stocks limited edition products.

6. Many well known celebrities and personalities are clients of John Smedley.

Weaknesses

1. The brand does not have its own retail distribution centers.
2.  The brand has not leveraged its popularity with a proper expansion plan.
3. There is no new product offering which limits the overall brand portfolio.

Opportunities

1. The brand has can foray into backward integration to control the entire distribution chain.
2. The brand can also seek new ventures like eco-campaigns which are a center stage of the fashion industry.
3. The brand can also spend a considerable amount on new product development to extend the brand portfolio.

Threats

1. The recent slowdown in European markets can cause a serious dip in the sales revenues.
2. The foray of many new players in this segment is a serious threat to the brand.
3. The fluctuating currency rates can also affect the pricing model of the brand.

Competition

Competitors

1. Arcadia Group limited
2. Benetton Group S.p.A
3. Dollce and Gabbana



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