Louis Feraud SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1004
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SWOT Analysis of Louis Feraud with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Louis Feraud

Parent Company

Feraud

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Paris

USP

Exclusive designer wear

STP

Segment

Designer clothing for the urban

Target Group

Urban upper class women and men

Positioning

A brand from the fashion capital,Paris

SWOT Analysis

Strengths

1. The brand has strong presence in Europe and the Asia Pacific region with over 25 standalone stores and numerous MBO’s with luxury retailers.
2. The brand has a unique shop concept with special attention given to the ambience and overall design in order to match up with the merchandise.
3. The brand has diversified into many product lines like Jewellery, beachwear, perfumes and extended its offerings.
4. The brand comes out with theme designs every season defining in a clear way as to how the Feraud mascot would look this season

Weaknesses

1. The brand is not into extensive branding unlike its competitors who are global entities.
2. The brand has not pursued an aggressive expansion plan

Opportunities

1. The company can tap emerging markets like India who have an increasing demand for luxury products.
2. The brand can also venture into online-retailing in order to sell select merchandise.
3. The brand can also engage in eco-programs which are at the center stage of the fashion industry.

Threats

1. The brand faces currency fluctuations in different countries which affects the overall revenues
2. The current slowdown in the European market can affect the revenues in a big way.
3. The brand faces stiff competition with the foray of new designers in the same segment.

Competition

Competitors

1. Valentino S.P.A
2. Dior
3.Yves Saint Laurent



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