Red or Dead SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 747
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SWOT Analysis of Red or Dead with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Red or Dead

Parent Company

Red or Dead

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Eclectic Brit Design since 1982

USP

A youthful brand for women

STP

Segment

Stylish and youthful fashion brand

Target Group

Urban upper middle class women

Positioning

Complete lifestyle brand for women

SWOT Analysis

Strengths

1. The brands vibrant and youthful designs give the brand a unique identity.
2. The brand has diversified across categories like hosiery, bicycles, and fragrances making it a complete lifestyle brand.
3. The brand is available for sale at all leading online retailers like BANK, Net-a-Porter.
4. The brand has its own procuring and manufacturing unit which helps it maintain the economies of scale.

Weaknesses

1. The brand has not been able to create a strong presence outside Europe and still remains a UK brand.
2.The brand heavily depends on The UK market for its majority of income.

Opportunities

1. The brand can look to start smart pop-up stores the likes of which resembling the start of their brand.
2. The brand can start its own exclusive online store to gain wider appeal.
3. The brand can also look at certain eco-campaigns to gain mass appeal.

Threats

1. The foray of various designers in the youth segment is a threat to the brand.
2. The recent slowdown European could well see drop in sales and reduced spending on lifestyle products.

Competition

Competitors

1. Osiris
2. FCUK
3. GAP



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