SWOT Analysis of Red or Dead with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Red or Dead
Red or Dead
Apparel and Accessories
Lifestyle and Retail
Eclectic Brit Design since 1982
A youthful brand for women
Stylish and youthful fashion brand
Urban upper middle class women
Complete lifestyle brand for women
1. The brands vibrant and youthful designs give the brand a unique identity. 2. The brand has diversified across categories like hosiery, bicycles, and fragrances making it a complete lifestyle brand. 3. The brand is available for sale at all leading online retailers like BANK, Net-a-Porter. 4. The brand has its own procuring and manufacturing unit which helps it maintain the economies of scale.
1. The brand has not been able to create a strong presence outside Europe and still remains a UK brand. 2.The brand heavily depends on The UK market for its majority of income.
1. The brand can look to start smart pop-up stores the likes of which resembling the start of their brand. 2. The brand can start its own exclusive online store to gain wider appeal. 3. The brand can also look at certain eco-campaigns to gain mass appeal.
1. The foray of various designers in the youth segment is a threat to the brand. 2. The recent slowdown European could well see drop in sales and reduced spending on lifestyle products.
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