Cesarani SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 852
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SWOT Analysis of Cesarani with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cesarani

Parent company

Cesarani

Category

Apparel and accessories

Sector

Lifestyle and retail

Tagline/ slogan

New York's Dean of Good Taste

USP

Cesarani is known for its French design neckwear, sportswear, bags and eyewear

STP

Segment

Men and women having an interest in French classic fashion.

Target group

Urban young men and women

Positioning

Elegant and versatile French and Italian fashion.

SWOT analysis

Strengths

1. The brand is known for its French and Italian silk ties and neck wear as well as feminine classic wear.

2. The designer is a winner of various awards like Special Coty award for Menswear, Coty award for menswear, Fashion Group award of Boston etc.

3. The designer is an active member of the Council of Fashion Designers of America and holds a seat on the Advisory Board of the New York High School of Fashion Industries.

4.The designer is a prominent figure in the fashion industry

Weaknesses

1.The brand being among the elite brand is prone to recession and economic downturns

2. The brand has limited recall and global presence

Opportunities

1. The brand can be marketed well in fashion circuits

2. Global tie-ups and international distribution network

3. More advertising and brand building

Threats

1.Other brands offer more styles and cuts

2.Similar products available in other brands thus switching cost is less.

Competition

Competitors

1.Ralph Lauren

2. Armani



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