Vokal SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1048
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SWOT Analysis of Vokal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vokal

Parent company

Check group llc

Category

Apparel and accessories

Sector

Lifestyle and retail

Tagline/ slogan

The clothing speaks for itself

USP

The brand is known for its innovative designs in hip hop clothing

STP

Segment

Men and women who like vibrant youthful clothing

Target group

Urban upper middle class young men and women

Positioning

Comfortable real casual clothes

SWOT analysis

Strengths

1. The clothing line has been designed by Nelly who is an American Grammy Award winning hip hop artist

2. The brand is known for its clothes which represent passion and music.

3.The company started selling shirts out of the trunk of car but now has sold more than 50,000 shirts.

4. The brand maintains a website well suited to the brand image

5. The designer has won several awards for his collection

6. The designer has clothing lines, Vokal and Apple Bottoms, DerrtyEnt, Universal Motown, Bad Boy South.

Weaknesses

1. The company has limited presence as compared to leaders

2. Severe competition means brand market share is lower

Opportunities

1. The brand can promote itself by viral advertising and aggressive social media usage

2. More global penetration and international presence

Threats

1.Similar designs available in other brands hence switching cost is less.

2. Local market poses a risk.

Competition

Competitors

1.Adidas

2.Reebok

3.Nike


The table above concludes the Vokal SWOT analysis along with its marketing strategy and brand parameters.

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