Sisley SWOT Analysis
Sisley is one of the leading brands in the lifestyle and retail sector. Sisley SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sisley:
Quick Glance:
Sisley Strengths
- The company is a subsidiary of the renowned Benetton group giving it the brand value and recognition.
- The clothes are known because of its sophisticated clean cuts and classy designs.
- The brand has a share in the total business of Benetton.
- The company has a worldwide presence reaching customers all over the world.
- The brand also has a stylish website giving complete information relating to its products, campaigns and stores.
Above are the strengths in the SWOT Analysis of Sisley. The strengths of Sisley looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sisley Weaknesses
- The brand being among the elite brand is prone to recession and economic downturns
- The brand hasn’t been able to penetrate in terms of global reach and recall
These were the weaknesses in the Sisley SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Sisley Opportunities
- Advertisements can be customized according to culture of each country
- More advertising and branding can help improve its presence
- More distribution globally to increase brand availability
Above we covered the opportunities in Sisley SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Sisley Threats
- Similar designs available in other brands hence switching cost is less.
- Local market poses a risk
- Fake duplicates or replicas hurt sales
The threats in the SWOT Analysis of Sisley are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Sisley SWOT analysis.
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About Sisley
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Sisley Overview | |
|---|---|
| Parent company |
Benetton |
| Category |
Apparel and accessories |
| Sector | |
| Tagline/ slogan |
- |
| USP |
The brand is known for its stylish clothing with clean cuts for both men and women |
| Sisley STP | |
| Segmentation |
Men and women having a flair for simple but refined clothing with a hint of style and fashion. |
| Target group |
Urban upper middle class |
| Positioning |
Fashion reinterpreted for everyone |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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