Sisley SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1937
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SWOT Analysis of Sisley with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sisley

Parent company

Benetton

Category

Apparel and accessories

Sector

Lifestyle and retail

Tagline/ slogan

-

USP

The brand is known for its stylish clothing with clean cuts for both men and women

STP

Segment

Men and women having a flair for simple but refined clothing with a hint of style and fashion.

Target group

Urban upper middle class

Positioning

Fashion reinterpreted for everyone

SWOT analysis

Strengths

1. The company is a subsidiary of the renowned Benetton group giving it the brand value and recognition.

2. The clothes are known because of its sophisticated clean cuts and classy designs.

3. The brand has a share in the total business of Benetton.

4. The company has a worldwide presence reaching customers all over the world.

5. The brand also has a stylish website giving complete information relating to its products, campaigns and stores.

Weaknesses

1.The brand being among the elite brand is prone to recession and economic downturns

2.The brand hasn’t been able to penetrate in terms of global reach and recall

Opportunities

1. Advertisements can be customized according to culture of each country

2. More advertising and branding can help improve its presence

3. More distribution globally to increase brand availability

Threats

1. Similar designs available in other brands hence switching cost is less.

2. Local market poses a risk

3. Fake duplicates or replicas hurt sales

Competition

Competitors

1.Zara

2. Mango



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