Spykar SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3619
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SWOT Analysis of Spykar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Spykar

Parent company

Spykar

Category

Apparel and accessories

Sector

Lifestyle and retail

Tagline/ slogan

Bring it on

USP

The brand id known for its denim apparels especially jeans.

STP

Segment

Men and women loving denims and western comfortable clothing.

Target group

Young men and women from the urban areas

Positioning

With Cult(ure)

SWOT analysis

Strengths

1. The company is an Indian denim brand and hence has an Indian mass appeal.

2. The company has strict code of conduct and quality with almost negligible attrition rate.

3. The company has an in-house processing unit giving the company the competitive edge in consistently producing quality denims

4.SPYKAR is available at over 450 MBOs across the country, apart from the large format stores like Shopper's Stop, Globus, Lifestyle, Pantaloons etc. and the exclusive outlets.

5. The brand also has a stylish website giving complete information relating to its products, campaigns and stores.

Weaknesses

1.The brand has tough competition and there is high brand switching

2. Limited global presence as it restricted to a small market

Opportunities

1. With 100 per cent FDI in single brand retail getting the nod and 51 per cent in multi-brand likely to happen, Spykar can benefit.

2. The Company can do aggressive marketing in colleges and youth events.

Threats

1.Similar designs available in other brands hence switching cost is less.

2. Local market and international brands poses a risk.

Competition

Competitors

1.Levis

2. Pepe

3.Wrangler



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