Spykar SWOT Analysis
Spykar is one of the leading brands in the lifestyle and retail sector. Spykar SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Spykar:
Quick Glance:
Spykar Strengths
- The company is an Indian denim brand and hence has an Indian mass appeal.
- The company has strict code of conduct and quality with almost negligible attrition rate.
- The company has an in-house processing unit giving the company the competitive edge in consistently producing quality denims
- SPYKAR is available at over 450 MBOs across the country, apart from the large format stores like Shopper's Stop, Globus, Lifestyle, Pantaloons etc. and the exclusive outlets.
- The brand also has a stylish website giving complete information relating to its products, campaigns and stores.
Above are the strengths in the SWOT Analysis of Spykar. The strengths of Spykar looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Spykar Weaknesses
- The brand has tough competition and there is high brand switching
- Limited global presence as it restricted to a small market
These were the weaknesses in the Spykar SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Spykar Opportunities
- With 100 per cent FDI in single brand retail getting the nod and 51 per cent in multi-brand likely to happen, Spykar can benefit.
- The Company can do aggressive marketing in colleges and youth events.
Above we covered the opportunities in Spykar SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Spykar Threats
- Similar designs available in other brands hence switching cost is less.
- Local market and international brands poses a risk.
The threats in the SWOT Analysis of Spykar are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Spykar SWOT analysis.
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About Spykar
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Spykar Overview | |
|---|---|
| Parent company |
Spykar |
| Category |
Apparel and accessories |
| Sector | |
| Tagline/ slogan |
Bring it on |
| USP |
The brand id known for its denim apparels especially jeans. |
| Spykar STP | |
| Segmentation |
Men and women loving denims and western comfortable clothing. |
| Target group |
Young men and women from the urban areas |
| Positioning |
With Cult(ure) |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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