Van Heusen SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Van Heusen is one of the leading brands in the lifestyle and retail sector. Van Heusen SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Van Heusen:

Van Heusen Strengths

  1. The company is an Indian corporate wear brand hence has an Indian appeal.
  2. The brand is a premium lifestyle brand for men, women and youth.
  3. The brand has a wide category of clothing for both men and women in corporate wear.
  4. Many international popular celebrities have endorsed Van Heusen.
  5. Van Heusen is the official clothier for Buckingham Palace.
  6. Van Heusen is also the world's largest selling shirt brand.

Above are the strengths in the SWOT Analysis of Van Heusen. The strengths of Van Heusen looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Van Heusen Weaknesses

  1. The brand has to deal with a lot of replica and pirated products which hurts its brand
  2. Strong competition means market share growth is slow

These were the weaknesses in the Van Heusen SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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Van Heusen Opportunities

  1. The company can open a sub brand for mid income section
  2. The brand can increase global penetration into the emerging economies

Above we covered the opportunities in Van Heusen SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Van Heusen Threats

  1. Similar designs available in other brands hence switching cost is less.
  2. Local market poses a risk
  3. Fluctuating economic scenario affects sales

The threats in the SWOT Analysis of Van Heusen are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Van Heusen SWOT analysis.

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About Van Heusen

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Van Heusen Overview
Parent company

Madura Fashion and Lifestyle

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ slogan

The Way Forward: Evolve Everyday

USP

The brand is known for its corporate clothing with clean fashionable cuts.

Van Heusen STP
Segmentation

Working Men and women who want stylish yet subtle corporate wear

Target group

Urban premium men and women

Positioning

Fashion for the corporate


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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