Van Heusen SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 4237
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SWOT Analysis of Van Heusen with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Van Heusen

Parent company

Madura Fashion and Lifestyle

Category

Apparel and accessories

Sector

Lifestyle and retail

Tagline/ slogan

The Way Forward: Evolve Everyday

USP

The brand is known for its corporate clothing with clean fashionable cuts.

STP

Segment

Working Men and women who want stylish yet subtle corporate wear

Target group

Urban premium men and women

Positioning

Fashion for the corporate

SWOT analysis

Strengths

1. The company is an Indian corporate wear brand hence has an Indian appeal.

2. The brand is a premium lifestyle brand for men, women and youth.

3. The brand has a wide category of clothing for both men and women in corporate wear.

4. Many international popular celebrities have endorsed Van Heusen.

5. Van Heusen is the official clothier for Buckingham Palace.

6. Van Heusen is also the world's largest selling shirt brand.

Weaknesses

1. The brand has to deal with a lot of replica and pirated products which hurts its brand

2. Strong competition means market share growth is slow

Opportunities

1.The company can open a sub brand for mid income section

2. The brand can increase global penetration into the emerging economies

Threats

1. Similar designs available in other brands hence switching cost is less.

2. Local market poses a risk

3. Fluctuating economic scenario affects sales

Competition

Competitors

1. Raymond

2. Versace

3. Dolce and Gabbana



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