Boots SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 9182
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SWOT Analysis of Boots with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Boots

Parent Company

Alliance Boots

Category

Pharmaceutical and beauty

Sector

Retail and Lifestyle

Tagline/ Slogan

Feel good

USP

Look and feel better than ever thought possible

STP

Segment

Health and beauty conscious people

Target Group

Upper middle class and middle class ,focus on Women and home maker

Positioning

Look and feel your best

SWOT Analysis

Strengths

1. Strong  R&D force

2. Offering innovative products across a wide range

3. Many brands hold market leading position in UK

4. Low cost product as compared to competitors

5. Strong branding and marketing across the UK

6. Association between Walgreen and Boots has made a strong global impact

Weaknesses

1. They are not present globally

2. Dependence only on the UK market

Opportunities

1. Expanding into other countries from existing one(UK)

2. Tapping emerging economies for better global operations

3. Increasing the product portfolio and also having multi-brand options for customers

Threats

1. Low cast can be perceived to be low quality product in consumer mindset

2. Heavy regulatory cost

3. Strong competition from local and global brands in pharmaceutical industry

4. Rivals copying protection marking system of Boots on cream

Competition

Competitors

1.Asda

2.Tesco

3.Sainsburys

4.Morrisons

5. Superdrug



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