David Jones SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 5248
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SWOT Analysis of David Jones with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

David Jones

Parent Company

David Jones group

Category

Retail

Sector

Lifestyle and retail

Tagline/ Slogan

There is no other store like

USP

Affordable style

STP

segmentation

Style and quality conscious group

Target Group

Young generation and home makers

Positioning

Style within reach

SWOT Analysis

Strengths

1.Strong domestic presence in  Australian market in fashion, electricity and food products

2. Variety of products offered

3.Store locations as Low risk and high value locations

4. Has over 200 retail stores in France and Luxembourg

Weaknesses

1. Due to many options available, brand switching is high and low brand loyalty

2. Limited global penetration

Opportunities

1. Entering into pharmaceutical business

2. Leveraging on brand name David Jones to enter into other product line extension

Threats

1.Increasing domestic competition as new brands coming constantly

2. High brand switching by customers means limited brand loyalty

Competition

Competitors

1.Mayer

2.Woolworths

3. Coles Group

4.Wesfarmers



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