Darty Retail SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1335
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SWOT Analysis of Darty Retail with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Darty Retail

Parent Company

Kesa Electricals

Category

Consumer Electronics Retail

Sector

Lifestyle and retail

Tagline/ Slogan

Le contrat de confiance

USP

Value for money

STP

segmentation

Style and price conscious group

Target Group

Middle class group and youth target group

Positioning

Quality and choicety and price  and youth target group

SWOT Analysis

Strengths

1.Strong global presence

2.Worldwide spread distribution network

3. Highly focused on whit good, communications and Information Technology

4. Darty has a wide product range TV, Plasma, notebooks, laptops etc

Weaknesses

1. Limited global presence and restricted to a small market

2. Highly Narrowed target consumer segment

Opportunities

1.Strong brand name could leverage on that and enter into hypermarket segment

2. Could enter into other consumer product category using technology

Threats

1. Large competition in technology sector

2. Lowering prices of electronics products

Competition

Competitors

1.Mayer

2.Conforama Holding S.A.

3. Fotovista S.A.

4. VDI Group S.A



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