CVS Caremark SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 6219
Advertisements

SWOT Analysis of CVS Caremark with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CVS Caremark

Parent Company

CVS  Caremark

Category

Pharmacy retail

Sector

Lifestyle and retail

Tagline/ Slogan

Cure CVS; Your Benefits. Delivered With Care

USP

Customer , value and service

STP

segmentation

Health conscious group

Target Group

Doctors and home maker, Middle class and upper middle class

Positioning

Value service for customers

SWOT Analysis

Strengths

1.Strong presence in health and beauty products

2. Variety of products offered

3. Strong worldwide distribution channels

4. Good market position and financially stable company

5. With more than 7,000 CVS/pharmacy and specialty pharmacy locations in 40+ US states

Weaknesses

1.Company facing controversies due to allegations in business practices

2. Despite being a big company, brand recall is less compared to industry leaders

Opportunities

1. Entering into home care products

2.  Increasing domestic presence with increasing population

3. Tapping global markets with tie-ups and collborations

Threats

1. People unaware of different pharmaceutical  products

2. Global competition from rivals in pharmaceutical industry

Competition

Competitors

1.Walgreens Corporate Office

2. Kroger

3.Rite Aid

4.Target corp



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: