Tata Croma SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3828

SWOT Analysis of Tata Croma with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Croma

Parent Company

TATA Group


Consumer durables retail


Lifestyle and retail

Tagline/ Slogan

The electronics megastore


Trusted service


Quality and price conscious group

Target Group

Upper Middle class and  lower middle class


Quality with style

SWOT Analysis


1. Trusted Brand TATA and first large format specialist in retail chain for consumer durables
2. Trusted service offered
3. Strong presence in Indian consumer durable market

4. Attractive promotional offers for bulk buying

5. Wide reach all over India with over 70 stores


1.Still hasn't been able to reach across all major cities which might be potential market

2. Despite being a strong player in India, faces market share competition from international and unorganised market


1.Opportunity to enter into other services like hypermarket

2. Domestic expansion as well as going global

3. More advertising to increase brand visibility


1.International and domestic players entering the market

2. Continuous improvement in technology means difficult inventory management



1. Vijay Sales

2. Reliance Digital

3. Next Retail India


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