Tata Croma SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3999
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SWOT Analysis of Tata Croma with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Croma

Parent Company

TATA Group

Category

Consumer durables retail

Sector

Lifestyle and retail

Tagline/ Slogan

The electronics megastore

USP

Trusted service

STP

Quality and price conscious group

Target Group

Upper Middle class and  lower middle class

Positioning

Quality with style

SWOT Analysis

Strengths

1. Trusted Brand TATA and first large format specialist in retail chain for consumer durables
2. Trusted service offered
3. Strong presence in Indian consumer durable market

4. Attractive promotional offers for bulk buying

5. Wide reach all over India with over 70 stores

Weaknesses

1.Still hasn't been able to reach across all major cities which might be potential market

2. Despite being a strong player in India, faces market share competition from international and unorganised market

Opportunities

1.Opportunity to enter into other services like hypermarket

2. Domestic expansion as well as going global

3. More advertising to increase brand visibility

Threats

1.International and domestic players entering the market

2. Continuous improvement in technology means difficult inventory management

Competition

Competitors

1. Vijay Sales

2. Reliance Digital

3. Next Retail India



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