Tata Croma SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 4577
Advertisements

SWOT Analysis of Tata Croma with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Croma

Parent Company

TATA Group

Category

Consumer durables retail

Sector

Lifestyle and retail

Tagline/ Slogan

The electronics megastore

USP

Trusted service

STP

Quality and price conscious group

Target Group

Upper Middle class and  lower middle class

Positioning

Quality with style

SWOT Analysis

Strengths

1. Trusted Brand TATA and first large format specialist in retail chain for consumer durables
2. Trusted service offered
3. Strong presence in Indian consumer durable market

4. Attractive promotional offers for bulk buying

5. Wide reach all over India with over 70 stores

Weaknesses

1.Still hasn't been able to reach across all major cities which might be potential market

2. Despite being a strong player in India, faces market share competition from international and unorganised market

Opportunities

1.Opportunity to enter into other services like hypermarket

2. Domestic expansion as well as going global

3. More advertising to increase brand visibility

Threats

1.International and domestic players entering the market

2. Continuous improvement in technology means difficult inventory management

Competition

Competitors

1. Vijay Sales

2. Reliance Digital

3. Next Retail India


Search & Explore : BrandGuide

Browse marketing analysis of more brands and companies similar to Tata Croma. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.


Advertisements

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: