Autozone SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1329
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SWOT Analysis of Autozone with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Autozone

Parent Company

Malone & Hyde

Category

Automotive parts and accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Get in the zone

USP

All after sales automotive part and accessories

STP

Segment

People using commercial and personal vehicle

Target Group

People requiring after sales automotive part and accessories

Positioning

Retailer and distributor of automotive replacement parts and accessories

SWOT Analysis

Strengths

1. Strong financial performance
2. Diversified range of automobile product portfolio
3. String retail and distribution network with 4800 stores
4. Strong brand portfolio

5. Has a string employee base of 65,000+

6. Good advertising and brand visibility

Weaknesses

1. A survey of employee satisfaction conducted by resulted in AutoZone being a bad workplace in America.
2. Business dependent only on America

Opportunities

1. Strong expansion in automotive and accessory market.
2. Increase in North American aftermarket.
3. Moderate growth in U.S engines market.

Threats

1. The company was sued by the US Equal Opportunity Employment Commission for firing an employee.
2. In 2009, AutoZone was accused of infringing a patent owned by Lisle Corporation in a lawsuit filed in the Southern District of Iowa.

Competition

Competitors

1. Genuine Parts Company

2. The Pep Boys-Manny

3. Moe & Jack


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