Bed Bath and Beyond SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 5259
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SWOT Analysis of Bed Bath and Beyond with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bed Bath & Beyond

Parent Company

Bed Bath & Beyond Inc.

Category

Mid-ranged domestic merchandise, Speciality Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

Beyond any store of its kind

USP

The ultimate in luxury and indulgence at Bed Bath and Beyond.

STP

Segment

Mid-ranged income family.

Target Group

Housewives and young girls from urban upper middle class

Positioning

High quality goods for the bedroom and bathroom

SWOT Analysis

Strengths

1. The company is included in the S&P 500 and Global 1200 Indices and the NASDAQ-100 Index

2. It is counted among the Fortune 500 and the Forbes 2000.
3. Free shipping for customers
4. Various customer services like easy return etc.

5. Has an employee strength of approx 50,000

Weaknesses

1. Declining operating margins is a cause for concern
2. Geographic concentration is restricted

Opportunities

1. Bed Bath & Beyond acquiring other brands
2. Expansions plan in Canada and internationally
3. Increasing online retailing in U.S.

Threats

1. Amazon's casa.com is overblown.
2. Luxury Linens and Pacific Linens also posed a threat to Bed Bath & Beyond's attempts to venture into new markets.
3.Rising wages in U.S.

Competition

Competitors

1. Crate and Barrel
2. Williams Sonoma
3. Pier 1 Imports



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