Bed Bath and Beyond SWOT Analysis
Bed Bath and Beyond is one of the leading brands in the lifestyle and retail sector. Bed Bath and Beyond SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bed Bath and Beyond:
Quick Glance:
Bed Bath and Beyond Strengths
- The company is included in the S&P 500 and Global 1200 Indices and the NASDAQ-100 Index
- It is counted among the Fortune 500 and the Forbes 2000.
- Free shipping for customers
- Various customer services like easy return etc.
- Has an employee strength of approx 50,000
Above are the strengths in the SWOT Analysis of Bed Bath and Beyond. The strengths of Bed Bath and Beyond looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bed Bath and Beyond Weaknesses
- Declining operating margins is a cause for concern
- Geographic concentration is restricted
These were the weaknesses in the Bed Bath and Beyond SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Bed Bath and Beyond Opportunities
- Bed Bath & Beyond acquiring other brands
- Expansions plan in Canada and internationally
- Increasing online retailing in U.S.
Above we covered the opportunities in Bed Bath and Beyond SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Bed Bath and Beyond Threats
- Amazon's casa.com is overblown.
- Luxury Linens and Pacific Linens also posed a threat to Bed Bath & Beyond's attempts to venture into new markets.
- Rising wages in U.S.
The threats in the SWOT Analysis of Bed Bath and Beyond are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
- 3.
Hence this concludes the Bed Bath and Beyond SWOT analysis.
Continue reading more about the brand/company.
About Bed Bath and Beyond
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Bed Bath and Beyond Overview | |
|---|---|
| Parent Company |
Bed Bath & Beyond Inc. |
| Category |
Mid-ranged domestic merchandise, Speciality Stores |
| Sector | |
| Tagline/ Slogan |
Beyond any store of its kind |
| USP |
The ultimate in luxury and indulgence at Bed Bath and Beyond. |
| Bed Bath and Beyond STP | |
| Segmentation |
Mid-ranged income family. |
| Target Market |
Housewives and young girls from urban upper middle class |
| Positioning |
High quality goods for the bedroom and bathroom |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Bed Bath and Beyond. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
