Advance Auto Parts SWOT Analysis, USP & Competitors

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SWOT Analysis of Advance Auto Parts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Advance Auto Parts

Parent Company

Advance Auto Parts

Category

Auto Parts Retail

Sector

Specialty Stores

Tagline/ Slogan

Service is our best part

USP

All replacement parts under one roof

STP

Segment

Geographic segment: Car users in U.S.

Target Group

People in requirement of automotive replacement parts and accessories

Positioning

Best people at your service

SWOT Analysis

Strengths

1. Second-largest retailer of automotive replacement parts and accessories in the United States
2. Operates over 3,800 stores in 40 U.S. states
3. Company has more than 60,000 employees

Weaknesses

1. Geographic expansion is quite less
2. Competition from intra brand switches

Opportunities

1. Integrate forward- Manufacture customized automobiles and designs as a new business through JV with auto companies
2. Export opportunity to developing country

3. Participation in various auto expos and displaying auto design

Threats

1. Customer prefers to buy parts from authorized dealer of company
2.Low maintenance car is potential threat to this type of business model

Competition

Competitors

1. CarMax
2. Autozone
3. O'Reilly Automotive

 

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