Carmax SWOT Analysis
Carmax is one of the leading brands in the lifestyle and retail sector. Carmax SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Carmax:
Quick Glance:
Carmax Strengths
- Fortune 500 company
- Company outlets are present in more than 110 locations and 650 retail stores across globe
- Largest used-car retailer of United States
- Company has manufacturer franchises with Ford, BMW and Volvo
Above are the strengths in the SWOT Analysis of Carmax. The strengths of Carmax looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Carmax Weaknesses
- Inventory holding is large
- Size of store is very large (approximately 59,000 square feet) which add in an operational cost.
- World wise presence is very less
These were the weaknesses in the Carmax SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Carmax Opportunities
- Ever increasing demand for second hand cars
- Export opportunity to developing country
- Participation in various auto expos and displaying auto design
Above we covered the opportunities in Carmax SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Carmax Threats
- Increase in crude oil prices may slowdown the growth of industry
- Online consultancy is available for purchase of cars
- Increasing raw material prices which increase the cost of car and in turn inventory holding
The threats in the SWOT Analysis of Carmax are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Carmax SWOT analysis.
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About Carmax
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Carmax Overview | |
|---|---|
| Parent Company |
Circuit city |
| Category |
New and used-car retailer |
| Sector | |
| Tagline/ Slogan |
The way car buying should be. |
| USP |
Offer one roof solution for buying of new and used cars |
| Carmax STP | |
| Segmentation |
People of United States |
| Target Market |
People looking for buying of new/used cars |
| Positioning |
The auto superstore |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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