Carmax SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3849
Advertisements

SWOT Analysis of Carmax with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Carmax

Parent Company

Circuit city

Category

New and used-car retailer

Sector

Automobile (Lifestyle and Retail)

Tagline/ Slogan

The way car buying should be.

USP

Offer one roof solution for buying of new and used cars

STP

Segment

People of United States

Target Group

People looking for buying of new/used cars

Positioning

The auto superstore

SWOT Analysis

Strengths

1. Fortune 500 company
2. Company outlets are present in more than 110 locations and 650 retail stores across globe
3. Largest used-car retailer of United States
4. Company has manufacturer franchises with Ford, BMW and Volvo

Weaknesses

1. Inventory holding is large
2. Size of store is very large (approximately 59,000 square feet) which add in an operational cost.
3. World wise presence is very less

Opportunities

1. Ever increasing demand for second hand cars

2. Export opportunity to developing country

3. Participation in various auto expos and displaying auto design

Threats

1. Increase in crude oil prices may slowdown the growth of industry
2. Online consultancy is available for purchase of cars
3. Increasing raw material prices which increase the cost of car and in turn inventory holding

Competition

Competitors

1. AutoNation
2. EBay
3. Edmunds

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: