O Reilly Automotive SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2763

SWOT Analysis of O Reilly Automotive with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

O'Reilly Automotive

Parent Company

O'Reilly Automotive


Chain of auto parts stores


Lifestyle and Retail

Tagline/ Slogan

Professional Part People


Retail of aftermarket automotive parts



Car user in United States

Target Group

People looking for spare parts of cars


Dominant supplier of auto parts

SWOT Analysis


1. Acquired CSK Auto
2. Present in more than 3,600+ locations
3. All types of accessories are present right from exterior parts to fluids and chemicals
4. S&P 500 Component and 52,00+ full time employees


1. Geographical expansion is very less
2.Debt to equity ratio is very high above accepted standard


1. Export opportunity to developing country

2. Integrate forward- Manufacture customized automobiles and designs as a new business through JV with auto companies
3. Participation in various auto expos and displaying auto design
4.Offer new and remanufactured hard parts, water pumps and all other variety of range under single brand name


1. People prefer to buy parts from authorized service station of company
2. Availability of all components at any point of time is very important
3. Introduction of low maintenance car is potential threat for future business



1. Autozone
2. Advance Auto Parts Inc.
3. U.S. Auto Parts Network, Inc.



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