O Reilly Automotive SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2875
Advertisements

SWOT Analysis of O Reilly Automotive with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

O'Reilly Automotive

Parent Company

O'Reilly Automotive

Category

Chain of auto parts stores

Sector

Lifestyle and Retail

Tagline/ Slogan

Professional Part People

USP

Retail of aftermarket automotive parts

STP

Segment

Car user in United States

Target Group

People looking for spare parts of cars

Positioning

Dominant supplier of auto parts

SWOT Analysis

Strengths

1. Acquired CSK Auto
2. Present in more than 3,600+ locations
3. All types of accessories are present right from exterior parts to fluids and chemicals
4. S&P 500 Component and 52,00+ full time employees

Weaknesses

1. Geographical expansion is very less
2.Debt to equity ratio is very high above accepted standard

Opportunities

1. Export opportunity to developing country

2. Integrate forward- Manufacture customized automobiles and designs as a new business through JV with auto companies
3. Participation in various auto expos and displaying auto design
4.Offer new and remanufactured hard parts, water pumps and all other variety of range under single brand name

Threats

1. People prefer to buy parts from authorized service station of company
2. Availability of all components at any point of time is very important
3. Introduction of low maintenance car is potential threat for future business

Competition

Competitors

1. Autozone
2. Advance Auto Parts Inc.
3. U.S. Auto Parts Network, Inc.

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: