O Reilly Automotive SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

O Reilly Automotive is one of the leading brands in the lifestyle and retail sector. O Reilly Automotive SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of O Reilly Automotive:

O Reilly Automotive Strengths

  1. Acquired CSK Auto
  2. Present in more than 3,600+ locations
  3. All types of accessories are present right from exterior parts to fluids and chemicals
  4. S&P 500 Component and 52,00+ full time employees

Above are the strengths in the SWOT Analysis of O Reilly Automotive. The strengths of O Reilly Automotive looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

O Reilly Automotive Weaknesses

  1. Geographical expansion is very less
  2. Debt to equity ratio is very high above accepted standard

These were the weaknesses in the O Reilly Automotive SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

O Reilly Automotive Opportunities

  1. Export opportunity to developing country
  2. Integrate forward- Manufacture customized automobiles and designs as a new business through JV with auto companies
  3. Participation in various auto expos and displaying auto design
  4. Offer new and remanufactured hard parts, water pumps and all other variety of range under single brand name

Above we covered the opportunities in O Reilly Automotive SWOT Analysis. The opportunities for any brand can include prospects of future growth.

O Reilly Automotive Threats

  1. People prefer to buy parts from authorized service station of company
  2. Availability of all components at any point of time is very important
  3. Introduction of low maintenance car is potential threat for future business

The threats in the SWOT Analysis of O Reilly Automotive are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the O Reilly Automotive SWOT analysis.

Continue reading more about the brand/company.

About O Reilly Automotive

The table below gives the brand overview along with its target market, segmentation, positioning & USP

O Reilly Automotive Overview
Parent Company

O'Reilly Automotive

Category

Chain of auto parts stores

Sector

Lifestyle and Retail

Tagline/ Slogan

Professional Part People

USP

Retail of aftermarket automotive parts

O Reilly Automotive STP
Segmentation

Car user in United States

Target Market

People looking for spare parts of cars

Positioning

Dominant supplier of auto parts

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to O Reilly Automotive. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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