Mercadona SWOT Analysis
Mercadona is one of the leading brands in the lifestyle and retail sector. Mercadona SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Mercadona:
Quick Glance:
Mercadona Strengths
- Largest supermarket chain and food distributor in Spain with 1300+ stores and nearly one-fourth market share in food market
- It has good brand equity as it ranked among the top ten most reputable company in world
- Strong food delivery channels including online
- Its products undergo strong quality control checks to ensure freshness and cleanliness
- The company has a strong workforce of over 70,000 people
Above are the strengths in the SWOT Analysis of Mercadona. The strengths of Mercadona looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Mercadona Weaknesses
- It has not strong global presence compared to other leading food retail stores
- The company has limited brand recall outside Spain compared to some other market leaders
These were the weaknesses in the Mercadona SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Mercadona Opportunities
- Customers prefers good quality food in minimum short time with maximum freshness so lot of growth opportunity for this industry
- Opportunity to increase sale by launching new products, optimizing packaging and streamlining their selections
Above we covered the opportunities in Mercadona SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Mercadona Threats
- Consumers still are not completely ready for online food shopping due to trust factor
- Increasing presence on other international brands
The threats in the SWOT Analysis of Mercadona are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Mercadona SWOT analysis.
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About Mercadona
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Mercadona Overview | |
|---|---|
| Parent Company |
Mercadona |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
Your trusted supermarket |
| USP |
Highest quality and food safety |
| Mercadona STP | |
| Segmentation |
Home makers and working women looking for daily need stores |
| Target Market |
Urban middle and upper middle class households |
| Positioning |
Freshness with quality |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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