Mercadona SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1905
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SWOT Analysis of Mercadona with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mercadona

Parent Company

Mercadona

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Your trusted supermarket

USP

Highest quality and food safety

STP

Segment

Home makers and working women looking for daily need stores

Target Group

Urban middle and upper middle class households

Positioning

Freshness with quality

SWOT Analysis

Strengths

1.Largest supermarket chain and food distributor in Spain with 1300+ stores  and nearly one-fourth market share in food market

2.It has good brand equity as it ranked among the top ten most reputable company in world

3. Strong food delivery channels including online

4.Its products undergo strong quality control checks to ensure freshness and cleanliness

5. The company has a strong workforce of over 70,000 people

Weaknesses

1.It has not strong global presence compared to other leading food retail stores

2. The company has limited brand recall outside Spain compared to some other market leaders

Opportunities

1. Customers prefers good quality food in minimum short time with maximum freshness so lot of growth opportunity for this industry

2. Opportunity to increase sale by launching new products, optimizing packaging and streamlining their selections

Threats

1.Consumers still are not completely ready for online food shopping due to trust factor

2. Increasing presence on other international brands

Competition

Competitors

1.Plus

2.Spar

3.Dia

4.Aldi



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