Media Markt SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3713
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SWOT Analysis of Media Markt with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Media Markt

Parent Company

Media Markt

Category

Consumer electronics

Sector

Lifestyle and Retail

Tagline/ Slogan

I am not stupid

USP

Save time and money

STP

Segment

Price and quality cautious group

Target Group

Middle and upper middle class group

Positioning

Top quality brand name products

SWOT Analysis

Strengths

1.It has well established brand equity as it is Europe’s largest retailor and second largest retailer in world for consumer electronics

2.The company is present in Germany ,East Europe and Africa

3.It has specialty in limited range of products and generous profit margins

4.Customers not only profit from large selection but also save time and money

5. Association with World Cups and other sporting events enhanced its brand visibility

Weaknesses

1.The brand recall is limited outside Europe and has less global exposure

2.Company is facing controversies due to alleged harmful environmental business practices

Opportunities

1.Growing consumer electronics market in Europe which is ahead of US already

2.Customer preference changes frequently so being customer oriented is the sign of success in this industry

3. Tapping emerging economies

Threats

1.Increasing raw material prices required for making consumer electronics instruments

2.Evolving consumer preferences as it is most technological challenging sector

Competition

Competitors

1.Euronics

2.Expert

3.DSG International

4.Kesa electrical



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